ONE MONTH IN JAPAN 🍒
Tokyo is a contradiction I could happily live with. Silent where you expect noise. Completely mad where you expect order. Neon, temples, immaculate streets, tiny details, enormous crowds — and fashion that seems to have absolutely no interest in asking anyone's permission. Which, obviously, I approve of. And then there was Onitsuka Tiger . Now that requires serious cultural research. By cultural research, I mean shoes. Because you cannot go to Japan — certainly not my Japan — and ignore Onitsuka. There is something wonderfully Japanese about the story of the brand: starting with performance, experimenting, solving problems for athletes, and eventually producing trainers that became fashion icons around the world. And then came Mexico '66. Yellow. Black stripes. Uma Thurman made that combination impossible to forget. I didn't need them. This has never been a relevant criterion when buying shoes. The Tokyo stores are another experience altogether: tourists, walls of trainer...